Why Dentists and Healthcare Providers Need To Add Digital Marketing
Still asking whether your dental or medical practice needs a digital marketing strategy?
Here’s our short answer on why Dentists and Healthcare providers need Digital Marketing: 72 percent of Internet users in the U.S. search for health care information online and 52 percent of smartphone owners have used their phone to look up health or medical information (Pew Research Center).
That means more and more of your potential patients will be trying to find you or similar services online. Are potential patients finding you online or are they finding your competitors? If potential patients do not find you on the first page of their online search, your practice loses out.
Internet marketing (digital marketing), social media, search engine optimization and other online marketing tools are changing the game of how dentists and healthcare providers are reaching potential patients.
For those practices who perform elective services, such as dentistry, chiropractic, dermatology and plastic surgery we all know that insurance guidelines and provider networks will not be a major factor in choosing a provider as patient choice and preference will be. How will these patients find you?
Gone are the days of The Yellow Pages advertisement as people want instant information on the go. Newspaper ads are reaching fewer people every year, therefore adding e-editions of their prints to their websites. People are also relying on and are too attached to their phones to notice a billboard or radio ad.
Today’s patients also no longer rely on and are satisfied with word-of-mouth recommendations alone. A referral may start with a peer recommendation but before they ever decide on scheduling an appointment, they will take to the internet to build their own perceptions of your practice.
In fact, many users already consult online reviews and ratings of health care service providers. Online reviews and ratings will only grow in time and become the new “word-of-mouth” recommendation.
So what can you do to tap into this pool of potential clients?
As we mentioned earlier, patients want to find you easily on the internet, especially on popular search engines like Google, Bing or Yahoo. But they also want to be able to check out your website and learn as much as they can about you on their laptop OR their mobile devices. They want you to keep them engaged by sharing personal and informative information through blogs and social media. They want you to be more than their provider. You need to reach out to them in ways that engage and excite them.
It’s up to you to make sure that your dental, chiropractic, cosmetic dermatology and plastic surgery practice continues to dominate in this new digital age. Make sure you have a complete digital platform to manage every aspect of your online presence.
Where should you start? Here are few basic building blocks in building a strong digital foundation:
- Responsive website design (works on all standard and mobile devices)
- Search engine optimization
- Social media marketing and content
- Pay per click ads
- Analyze your digital metrics for measuring the effectiveness of ads and campaigns.
At Beyond Marketing Solutions LLC, we specialize in internet marketing management for local dentists and healthcare service providers. We take on the heavy lifting and responsibilities of internet marketing on your behalf, giving you more time to truly focus on your practice and patients. We’re locally based right out of Wausau, WI and we keep it local. We promise to give you a peace of mind while assisting you with the growth of your practice.