Yes, No or Maybe? While using Google, maybe you have noticed that sponsored ads are the first four search results (Google ads/PPC ads). AdWords is Google’s paid ad service that offers business owners the chance to rank on page one for chosen keywords or terms. Google Adwords isn’t a one cut-and-dry marketing effort that is going to lead to an influx of new patients for every dental practice but its benefits definitely, outweighs its negatives.
If you’re a dentist who’s considering using Google AdWords, but need more information before starting your first pay-per-click campaign, then I encourage you to read this article before you decide to start an AdWords campaign. As the name implies, you are charged each time someone clicks on your ad. If you aren’t familiar with PPC, visit Google to get a breakdown.
If you’re looking for new ways to grow your dental practice or build brand awareness, Adwords just may be the ingredient your marketing plan is missing.
First, do a little bit of research and see if local dentists are using PPC ads. Now, where does your website rank on the first page? If you don’t show up on the first page then running a Google Adwords campaign can help you quickly rank on the first page and even in the top 4 search results for dentists in your local area.
The benefits of Google Adwords for dentists:
- Google is the largest used search engine with 75% market share (DMR-Stats and Gadgets).
- You only pay when someone clicks on your ad.
- You control your keywords, search terms, budget, and costs.
- Reach new patients at the exact time they are searching for similar services.
- Metrics and conversion tracking tools are available, unlike traditional offline marketing, where you invest and hope that people engage with your ad.
- Campaigns can be uploaded to Bing Ads.
Now, Adwords sounds great and fantastic, but Adwords ads (PPC) is not that easy and could end up being quite expensive. Adwords requires constant maintenance — it’s not a set and forget it tool. A successful PPC campaign takes time, a solid strategy and a deep understanding of that platform.
Have more questions about Google Adwords or internet marketing? Let us know.
At Beyond Marketing Solutions LLC, we specialize in internet marketing management for local dentists and healthcare service providers. We take on the heavy lifting and responsibilities of internet marketing on your behalf, giving you more time to truly focus on your practice and patients. We’re locally based right out of Wausau, WI and we keep it local. We promise to give you a peace of mind while assisting you with the growth of your practice.