Google Now Hates Pop-up Ads On Your Dental or Healthcare Website!
As Google and other search engines further push their shift towards mobile-first, dentists and other healthcare providers need to stay ahead of their competitors. One of the best ways to accomplish dominance is to be aware of how search engines are always changing and adapt before your competitors do.
Many dental websites and healthcare provider sites today try to focus more so on the “sale” of a new patient instead of providing a positive online user experience. I’m sure we’ve all had our first impressions of a business because of their website, good or bad.
In fact, as Google drastically shifts towards providing a good online experience for users, dental websites or just websites in general that don’t display properly, have high bounce rates or that take too long to load are not in getting any brownie points with Google.
Well, you can add another strong dislike to Google’s list: mobile pop-up ads.
Does your dental or healthcare website have popup ads?
Google calls those fancy pop-up ads on your website “intrusive interstitials” and they will now penalize your mobile dental website for them — i.e., lowering rankings. It doesn’t currently impact desktop searches and intrusive interstitials penalties only impact when someone clicks from Google’s mobile search to your web page.
Here is the type of interstitials that will be problematic:
• Showing a pop-up that covers the main content, either immediately after the user navigates to a page from the search results or while they are looking through the page.
• Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
• Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.
Here are the type of interstitials that won’t be affected:
• Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.
• Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content that is behind a paywall.
• Banners that use a reasonable amount of screen space and are easily dismissible. The app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space.
What Dentists and Healthcare Providers Need to Do?
If your website uses pop-up ads, take a hard look at whether you really need to have them.
• Do they intrude on user experience?
• How many new patients do you actually receive from them?
• Where is it located and how large is the pop-up ad?
Pop-ups aren’t completely out of the question as long as they’re a narrow ad, above-the-fold (top of the page), doesn’t cover the main content or intrude on user experience, your mobile site should not be penalized. If it does cover the main content or requires the user to take action before accessing the main content, it’s time to remove it.
Have any questions or need any assistance managing your dental SEO strategy? We’re here to help. Contact us if you would like to learn more about how SEO will grow your practice.
At Beyond Marketing Solutions LLC, we specialize in internet marketing management for local dentists and healthcare service providers. We take on the heavy lifting and responsibilities of internet marketing on your behalf, giving you more time to truly focus on your practice and patients. We promise to give you a peace of mind while assisting you with the growth of your practice.